Who, What, Where, How?
Posted on April 20th, 2009 in Competitive Advantage, General, Grow Your Sales |
In the past, if someone asked who you are and what you do, you might have answered, "I’m an interiorplantscaper. I take care of plants in offices and homes, hotels and shopping malls". Well, that was then and this is now. May I repectfully suggest you take a monent or two to rethink this. It just might be that in todays world, most have evolved to be a lot more. Today, we are horticultural service companies, and provide a wide range of services, from interior to exterior, floral to Holiday, Special Event to theme plantings. And that’s just today. Tomorrow we might be Green Roof companies or do Living Walls. It’s all out there.
Along with "who" we are, "what we do" ,"where we do it", and "how", are also changing. Yep, the world she is a changin’ and we are as well.
So, take some time and look back to where you were, then consider where you are today, and then, dream with me, about where you might just be in the future. Just keep all your options open and the possibilities are endless. Now go out there and get ‘em Tigers.
