What Will “Green” Be When It Grows Up?
Posted on May 1st, 2008 in General, Grow Your Sales, Competitive Advantage, Green Plantscaping |
Because of the emphasis on "Green", related and extended issues have come up and it is in these related issues that I believe the future for Interiorscaping lies. In a soon to be published white paper, a group of Danish, French, and Canadian researchers argue that environmental focus in workplace design is too limiting. They say to support effectiveness and efficiency in the office workspace, "we must understand that financial, social, and environmental issues are interdependent.. It’s not sufficient to consider the physical building and its entire interior; we have to understand the activity and behaviors of people," and that requires a holistic view of the organization.
Toward that viewpoint, a triple bottom line approach, or "people, planet, profit," has been adopted by many organizations. And, I believe, given time, will become the prevailing approach and not just "Green".
What does that mean for interiorscapers? A lot. If you are only using energy and water savings and carbon footprint criteria to evaluate a product or service, interiorscaping loses out. It is hard to make a case for a service that eats up gas for transport and so on. BUT, if you are looking at the benefits of live greenery in the workplace, then we can point to increases in productivity, reduced absenteeism, cleaner air, and an increased feeling of wellbeing.
So, while being "Green " is important for today business, I predict that in the future much more emphasis will be placed on the "triple bottom line: people, planet, and profit. In the meantime, go out there and get ‘em, Tiger.
