Think Vertical!
Posted on January 4th, 2010 in Competitive Advantage, General, Grow Your Sales |
Long ago I fell in love with tall office buildings. All those floors of potential and that was what I targeted for my Sales. My competitors didn’t seem to differentiate between small jobs vs large buidings. They grew, I grew, but I grew FASTER! In addition, travel times riding elevators is significantly faster than walking or driving between accounts. Plus, offices like this usually have 8 foot ceilings. What does that mean to us? No plants over 7 feet. Easier to maintain, cheaper to replace. My kind of job.
Sales takes time and effort and you want to maximize both. Prioritize your efforts by the potential results. Go for the floor after floor, large company. You can always hit the smaller ones later. And, remember, after you have been around for awhile, history shows that around 15% of your Sales in any given year come from your existing customers. 15% of larger is better than 15% of small. Bottom line? I’d rather have $5,000/month in one large account over 14 floors than 14 accounts I have to walk/drive for the same monthly income. Now get out there and get em, Tiger.
