Home Sweet Home
Most interiorscape companies count a least a few high-end residential accounts among their client list and, for some, residential work is their primary bread and butter.  Entry into this market is usually effected by doing model homes or working with residential interior designers.  However, because there are always many ways to skin a cat there are some other ways to get residential work that you might not have thought about.

Gated Communities – Often groups of homes function under the aegis of a homeowners association or property management firm.  Consider contacting these entities to see if you can become the officially approved interiorscape services provider for that community.  Maybe you can provide plants and/or service for the clubhouse or their sales office at a reduced fee and, for that, you get a list of residents and permission to contact them. 

It is, literally, a foot in the door or, in this case, a foot in the gate.  I would even consider making a short presentation at the annual Homeowners Society Meeting (bring the cookies and punch) just to make a pitch about how talented, reliable, security conscious my company is.

Time Share Properties – Again the sales office is the contact point.  See above for strategy.

Existing Residential Clients As References – If you are already doing work for a couple of residents in a given area, maybe they will put in writing their recommendation and permission for you to mail a one page marketing piece to their neighbors.  At the very least, you might consider a flyer that can be left at the door or mailbox.  Always check to make sure this is permitted.

Think Outside the Box – Don’t limit your services to inside the home.  Pools, patios, and front entrances are great locations for our brand of “instant gratification� using plants and containerized blooming.  Sometimes these are only for the season, sometimes year round.  It all depends on the climate but these are definitely services high-end homeowners can use.

Light ‘em Up – And don’t forget the Holidays.  Inside with gorgeous trees, garland and wreaths – outside with Holiday lighting – market your full range of services.