The Power of Density
Posted on June 21st, 2010 in Competitive Advantage, General, Grow Your Sales |
For the interiorscaper having Five (5) $100 accounts in your market is a good thing. What is even better? How about Five (5) $100 accounts in one office park, or Five (5) $100 accounts in one 10 story building? Obviously the Five (5) $100 accounts in the 10 story Building is the very best.
For a service company, it’s all about density. Lots of accounts in one smaller travel framework rather than lots of small accounts spread over a wide area.
Building density is a powerful tool toward increased profit. Now, you already know this, but do you have a Plan to make it happen? In these days of stress, it is important you spend some time doing this. First, look at your market area and then target the good, better, best scenarios. It is even possible that add ons in a specific area can be bid more cost erffectively and put you in a better competitive position. Sit down and get out your client list, mark up maps and develop your game plan. Visit those buildings where you have just one or two clients, get names off the lobby list of companies and go for it.
It’s amazing how just such a game plan can have powerful results. Just by picking up one or two strategically located accounts, your travel time, fuel costs and employee drive time can be lowered. Makes a large improvement in your bottom line. AND, filling in gaps between accounts can have a similar effect.
Your time is gold, whether it is Sales Time or Maintneance Time. Make it work for you.
