What are we selling?  Plant care, of course.  However, it is how cleverly we perform this service that makes the difference between profit or loss, or bigger vs smaller profit.

Let’s look at Routing.  You may think that whomever is doing this is the best.  Think again.  Time and time again, I’ve found  that a second pair of eyes points out routes so much more efficient it would make Columbus weep with joy.  Plus, you may have great routing in place and then a couple of new accounts get added.  Time to review the situation.  In my experience, checking for input from techs often gives you important info.  Who knows better than the guys out there on the firing line??

Same for Maintnenance Frequency.  The most profitable companies I know have at least 40% of their accounts on every other week service.  Some companies have higher percentages.  Weekly service for all accounts are pretty much the dinosaurs of the industry.  And, even if the account is high profile like a Major Hotel or Public space, if you only water half the account each week, pull yellow etc for all, you can send fewer techs or spend less time.  Definitely a win/win.

Just make sure that your contracts do not specify weekly service but "horticultural service as needed".  For those plants that do require more often service, use Joeys and get on with your life.