Barb Helfman
Helping Plantscapers succeed.

Archived Entry

  • Post Date :
  • Wednesday, Oct 25th, 2006 at 10:57 am
  • Category :
  • General
  • Do More :
  • You can leave a response from your own site.

Sales Tactics or “just want to say Howdy”

Posted on October 25th, 2006 in General |

Every interiorscape company has a face they present to their clients, prospective clients and the rest of the world. Its their logo on the trucks, the uniforms they wear, and the heading on their stationery. There’s another "face" involved but this time its not really a face; its a voice. The voice on the other end of the phone when someone calls your office.

Listen Up
Used to be a real, live human being answered most calls. Today, more often than not an electronic machine does the job, or, does it? Maybe some day in the future we’ll not even remember a time when live people answered the phone but, now, today we do and we miss it.

The Telephone Quandry
 The small business particularly when it is involved in providing service needs to put a phone plan in place. A real live voice is the best way but if that is not feasible, then try to have a message unit and make sure you put your cell phone number in the message. That way the client will not feel stymied and if he should call and your phone is off he will assume you are in a meeting with a client and will then leave the wanted message.

Put Yourself In Their Shoes
Think about how frustrated you’ve been when you have tried to reach one of the utility companies or been put on hold for eons or had to leave messages time and again. Your clients react the same way but now it may be you they are mad at. Figure out a plan to solve this dilemma. Happy clients are stay put clients. And that’s the name of that game.

One Response

  1. Standardize, Standardize, Standardize » Barb Helfman - Helping Plantscapers Succeed Says:

    […] As ‘scapers we’re constantly trying to show off our design skills be it in regular interior work or Holiday.  That’s why we often put in the wrong plant (light too low but it looks good) or end up with tons of various gold ribbon (but this one has a stripe and this one has a dot and this one has a star).  Wrong plants, too much different product – both lead to the same thing – higher costs, lower profit. […]

Leave a Comment

Please note: Comment moderation is enabled and may delay your comment. There is no need to resubmit your comment.