A friend came out to visit me here in Vegas last week and she stayed at the Hilton.  What was interesting was a card in her room offerring $10 credit/voucher for any of the restaurants at the hotel for each day she opted NOT to have maid service.  She was there 4 days and chose to do just that.  The Hilton presented this as a "Green" service.  Less water for laundry, less labor, etc.  She felt good about it and the $40 voucher was enough to get her interest. 

Now, yes, it was "green", but it also mean’t a huge savings for the Hilton.  I have to believe that the cost of laundry, maid service labor costs, cleaning supples costs, water savings,  far exceeded the 10 bucks, plus this 10 bucks was spent at their restaurants so any money over that mean’t increased revenue for them as well.

Then, there is the goodwill factor as the guest perceives the Hilton to be Green. 

Pull out your thinking cap.  Is there anything you and your company can do to engender goodwill, foster Green, and make clients appreciate you?  What if every time a current client renewed you made a small contribution to their favorite charity or a local homeless or animal rescue shelter?  Yep, put on your thinking cap and when you come up with an idea let me know.  Now, get out there and sell some TOPsiders for me!