Barb Helfman
Helping Plantscapers succeed.

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Interiorscape Sales or What I Learned From Bob

Posted on November 8th, 2006 in General, Grow Your Sales, Competitive Advantage |

Because I have a bad back, I’ve become an expert on mattresses.  I even have one of those adjustable beds you see on T.V.  Still I wake up stiff and sore and in a less than pleasant mood.  Finally, last week I’d had enough.  Time for a new mattress…again.
 Now, like you, I’ve seen the Sleep Number Comfort ads 7,965 times so I went to my closest Mall Showroom.

And Along Comes Bob
It was the dinner hour so Bob was the only person in the showroom.  Immediately I was perplexed by his appearance.  Bob was very heavy, his dress was, shall we say ,casual and he was missing two front teeth.  OK, I said to myself, we’re out of here in 10 minutes, tops.  Then Bob started to give me his pitch.  He began by asking me questions and not just any questions.  They went right to my needs, my current situation and so on.  When I told him about my automatic bed at home, he showed me how I could still use it with a new Sleep Comfort mattress and this would save me about $800.00!  Point for Bob.  Next he had me lie down on the mattress he was recommending, showed me how to work the control and find my "sleep number".  As he did this we both could look at a screen that showed a thermal "map" of the pressure points and we adjusted until I felt great and the thermal map showed optimum firm/softness.  By now I was half way sold.  Then Bob went to the next level.  He told me that he had been in the bedding business for over 30 years (Score Point 3), and that he’d sold the adjustable beds for almost that long. (Point 4). Did I know how to adjust it for maximum comfort?  I did not and he showed me how.(Points 5, 6, and 7).  Bob was getting better looking by the minute.

The Sale Was Made
Once he explained I had 30 days to make a final decision once it was delivered, I was sold.  He even saved me another $50.00. (I stopped counting). He gave me paperwork and numbers so I could track delivery once they had called me and set up a time at my convenience.  It was painless.  I left the Showroom with a smile on my face and absolutely no "buyers remorse". Without a doubt, it was the easiest purchasing decision I’ve ever made.  That night I tried Bob’s suggestions and, they worked!  So, am I cancelling my purchase of his mattress?  Nope, I believe the new mattress will be even better and I am grateful Bob didn’t want me to be uncomfortable even for the few days until the new one arrives.  I have no doubt that the new mattress will be the best because I trust Bob, the best saleperson I’ve ever met.

What We Can Learn From Bob

  • Bob asked great, pertinent, questions
  • He identified the problem(s) and gave sugestions on how to correct them.
  • He gave me ideas for my current situation "until the new mattress is delivered"
  • He saved me $$$ not once, but twice. 
  • The Company had a set format and both literature and visual aids, cutaway of the product, hi tech thermal imaging and so on,  to demo the Product
  • Delivery and Installation formats were both convenient (I  had a choice of dates and timeframes) and they would remove the old mattress or put it anywhere I wanted it.
  • They also had high end bed linens displayed in the Showroom (add on Sales)available.
  • I had a "guarantee" and generous right of return

Yep, my hat is off to Sleep Comfort and to the best salesperson I ever met, thanks, Bob.

PPS.  It is now three weeks since I posted this.  I am thrilled to report that my back no longer hurts!!!!!!

One Response

  1. Steve F Says:

    Now if we could just find some great “tooth” salesperson to sell Bob a couple teeth :)

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