What If?
Recently I was driving to the airport at 6 a.m. and, for company, flipped on the radio.  There on my local station was “Gardening with Bob”, a two hour program dealing with – you guessed it – gardening.  I listened with increasing attention as first a woman called in about her ficus tree (it was dropping leaves),  next a caller asked about her Christmas cactus ( how to get it to bloom again), and the next call was about African Violets.  In fact, four of six calls were about interior plants and “the garden guy” sort of phlumphed around mumbling something about “too much water” or “not enough water” and so on.  In short, he really didn’t give much in the way of helpful information.  He did, however, redeem himself on questions pertaining to peach tree borers and how to prune holly bushes, the outside material.

So Who is the Expert Here? 
And I began to think.  Who are the experts on interior horticulture?  Why we are – interiorscapers!   Truth is that the exterior guys usually don’t know much about interior foliage.  And some of us, the Clem’s and David’s of our world are not only super knowledgeable but good speakers as well

So, what it those of you who are plant care wizards were to call your local radio station garden gurus and offer your services as the once-a-month on air interior plant expert?  You could do it for free and in return you and your interiorscape company would become identified as the local experts.  Plus you could take this opportunity to plug “Plants at Work” benefits.  At Holiday time you could lay out tips on poinsettia care, you could discuss the top ten plants for home use, and you could answer specific questions.  And, as a last resort when you are asked a question that you are unsure of, heck, you could still fall back on the "too much water" or "not enough water"  as the exterior guys do. 

Sounds Crazy?  I Think Not. 
What a great opportunity for your company as well as promoting the use of interior foliage for home and office use.  Just make sure your representative is knowledgeable, can react quickly to questions, and can present information in listener friendly terms and has a good sense of humor. 

 Now go out there and get‘em Tiger!