Yep, about once a month or so I takeJeffrey Gitomer’s Red Book of Sales Answers and read a chapter or two.  Like caviar, it is best enjoyed in small quantities and savored. 

It is small (less than 200 pages),  so it is not intimidating,  It is Red so it can be easily spotted.  It is well organized so it can be easily followed.  And, it is full of Sales Humor which is not just good for a chuckle but, also, helps embed  the message/lesson in your mind.  The old "one picture" maxim, if you will. 

I could regurgitate chapter and verse from this little gem but, instead, I suggest that if you did not pick it up when I first mentioned…do so now.  And , if you did and it has been a while since you read a chapter, do so now.  (This blog was written last year).

This year I’ve fallen in love with another book by Jeff Gitomer, the Little Black Black Book of Connections.  Inside this small, black volume is a plethora of truths and maxims about how to connect and network and, all in an honest, win/win way.  Example: The Universal Truth of Connecting.  If you make yourself valuable, and memorable, others will want to make you part of their network.  Then the book goes on to teach you all the whys and wherfores and how tos. 

As we go further into the selling season and it gets harder and harder to find and keep jobs, may I recommend you buy this volume.  It will become one of the most influential books you own.  Now go out there and get ‘em, Tiger.