Yep, about once a month or so I takeJeffrey Gitomer’s Red Book of Sales Answers and read a chapter or two.  Like caviar, it is best enjoyed in small quantities and savored. 

It is small (less than 200 pages),  so it is not intimidating,  It is Red so it can be easily spotted.  It is well organized so it can be easily followed.  And, it is full of Sales Humor which is not just good for a chuckle but, also, helps embed  the message/lesson in your mind.  The old "one picture" maxim, if you will. 

I could regurgitate chapter and verse from this little gem but, instead, I suggest that if you did not pick it up when I first mentioned…do so now.  And , if you did and it has been a while since you read a chapter, do so now.  The crazy season (Holiday) is almost upon us and you need to start to fill the pipeline for green biz in January.  Start by energizing your SALES mind.  Now go out there and get ‘em, Tiger.