Just spent a few days at the Hospitality and Design Show in Las Vegas.  Huge show  completely geared toward the specifier, designer, architect, and owners and operators of Hotels and resort properties from all over the world.  I met architects from Dubuque and I met them from Dubaii.  From Paris, Kentucky and from Paris, France.  It was a Plantscapers dream but, in reality, we are so small we would have gotten lost in the shuffle plus this is global and we are local.  Anyway, it was a heck of an experience.

The first day was Green Day with seminars all focusing on GREEN.  The seminars were packed.  In fact, I was told that the attendance for the GREEN Day was double that for last year.  Another indication how Green is the new Red, White and Blue. Everypne there agreed that Green construction and operation is here and now. 

So, I give you a repeat warning that you must look at your plantscaping business and decide how you will meet this challenge as well as how you are going to incorporate this into your Sales presentation.  My suggestion is that you join whichever chapter of LEED or the USGBC that is in your area.  And, after joining, attend and meet specifiers and so on.  Folks, the train is at the station.  Its time to climb aboard. 

One ’scaper I know is speaking before his BOMA group on Green Roofs.  Another company just did a Lunch and Learn for a large archtectural firm in their city.  Another participated in a local "Green" mini trade show.  However and wherever you do it, the goal should be to set your company up as the Green experts of interiorscaping in your city.  And one head of Marketing and Sales for one of our premier suppliers just had a phone call from an architect doing a huge project.  He has been trying to see her for months but to no avail.  Then he let her know how GREEN his product line is and she called him to set up an appointment.  Imagine his surprise!  Now go out there and get ‘em. Tiger.