Barb Helfman
Helping Plantscapers succeed.

Archived Entry

Greenwashing

Posted on June 23rd, 2008 in General, Grow Your Sales, Green Plantscaping |

There’s a new word in the lexicon.  It is "Greenwashing".  Nope, it doesn’t mean washing your veggies and friuts to rid them of pesticides, nope, it refers to the practice of some manufacturers, builders, and others to make "Green" claims that are false.  The problem is that you the consumer, have practically no way to verfiy claims.

The real problem is that because Greenwashing exists, some people use this as an excuse to negate everything "Green".  This is equvilent to throwing out the baby with the bath water.   A big mistake.  Going Green is a journey and everyone is traveling this road.  No one is 100%, perfectly Green.  But we are all at different points along the trail and learning as we go.

In a few years there will be agencies that will document and verify every product and service as to its "Greenness".  Yep, at some point every product will be certified as to how much of its composition comes from recycled origins, is recyclable, is from sustainable materials and so on.  It will read much like the Nuitrition Code on Packaged food products.   Remember, this is all new and kinda new and it takes…time.

Until then, just keep learning and keeping up with all the changes. 

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