Follow, Follow, Follow…Up.
Posted on July 11th, 2009 in General |
Ok. So you got a new job. Congratulations!! You verbally thank the new client, go back to your office, high five anyone and everyone and order the plants and planters. You are all done, right??
Not yet my little chickadee. If you want to lay the groundwork for a long and successful relationship, you have still more to do. Within 24 hours you should be sending a handwritten note to the buyer. That’s right, a handwritten note. In this email world, a handwritten note is so attention getting, so unusual, it is memorable. Keep it short and sweet but welcome them into you r"family" and so on. Next, within a short time period, call and confirm the installation date and particulars.And, then, 30 days after the installation, visit the contact and walk through to make sure what you delivered is what and where they wanted it. Also, historically, this is an excellent time for add on Sales. Also, ask about Holiday. Statistics show that 15% of new clients add on some product or service so, ASK.
Now, go out there and get ‘em, Tigers.
