Barb Helfman
Helping Plantscapers succeed.

Archived Entry

Florals? Keep it Simple

Posted on November 17th, 2009 in General, Blooming Programs, Grow Your Sales, Competitive Advantage |

Stuck in a doctor’s waiting room last week, the only thing to read was a Wedding Magazine.  Paging through the issue (sells for 10 bucks!), I came across advice on how to save on the florals for cost conscious brides.  Well, we are always trying to be frugal while still giving clients the best and often we have to provide knockout arrangements, so….

  1. Use More Greenery than Flowers
  2. Swap Out Costly Flowers for less Expensive Blooms.  Did you know that peonies cost five times as much as roses?
  3. Include Non Floral Product.  Grasses, Curly Willow, Fruit, moss covered branches etc.
  4. Buy Flowers that are in Season.
  5. Stick to just one or two kinds of Flowers.  Simplicity is Key.

Now, there are lots of other tips, but let’s just concentrate on these 5 as a start.  Also, most of us have photo capability on our cell phones.  Use them as you visit your hotels, other cities etc.  Keep these photos for inspiration.  Now, go out there and get ‘em, Tiger Lilies.

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