Back To Work
Posted on January 25th, 2009 in General, Grow Your Sales, Competitive Advantage |
Well, Holiday is all put away for another 9 months and the specks of glitter are finally off all your clothes. Time to get back to work. The sad news is that I’m guessing that many of you came back to find a lot of pressure from clients to cut, reduce, or cancel. In my most recent Inner Circle Newsletter I stress that hiding your head in the sand will not make this stuff go away. Nope, you have to be proactive. I suggest visiting existing clients and, before they ask for a huge drop in monthly fees, look at ways you can cut costs on their jobs and then offer a small, time limited reduction. Example? Maybe the orchid goes away and you lower their costs. Maybe you reduce your fee by a small percent for 6 months and revisit the situation then with the hope you can go back to business as is. And, get out of the office and start an aggressive Sales effort. Network like crazy. These are unusual times and everyone is in much the same boat. Start Paddling.
