Barb Helfman
Helping Plantscapers succeed.

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  • Monday, Mar 17th, 2008 at 1:15 pm
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A Rose by Any Other Name

Posted on March 17th, 2008 in General |

A Rose by any other Name

 At an OFA Short Course in Columbus, Ohio several years ago,  Karin and Mike Senneff  of Plant Interscapes in Texas gave a humdinger of a presentation covering various facets of Holiday Decor.  One of the points they made was that they name each of their Holiday Themes to differentiate them and to give them more ear appeal.  It made me start thinking about where to get some wonderful names instead of just “Red and Gold” or “Silver and White”.  Then this morning in my mail came the answer.  A seasonal card company sent me a catalog.  There in the pages were about a hundred fabulous names.  Here are a bunch, see if you don’t agree: Of course, it is not even April as I write this post but actually, it is the perfect time to start creating the Looks and Names for your ‘08 Holiday Decor.

Natural Elegance, Holiday Star, Hollies and Berries, Cardinals in the Snow, Crystals and Snowflakes, and so on.

 There are a lot more but you get the idea.  It just goes to show you, you just never know where you’ll get your next great idea.  Beautiful Holiday Décor deserves a name that captivates, that entices the client.  Look for ideas in catalogs, in advertising.  Phrases that sell are everywhere if you keep your eyes open.  So, before you pitch that “junk” mail, give it a once over.  Maybe even go so far as to keep a file of stuff you can refer to at the appropriate time.  And don’t forget popular music as a source as well.  “White Christmas” conjures up a wealth of personal memories and positive thoughts.  And Childrens toys and themes work equally well.  Who doesn’t go "ahhhh" when they see a teddy bear?

 Now go out there and get ‘em Tiger

 

 

 

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