It’s Take A Trip Time
Posted on August 31st, 2009 in General, Holiday, Grow Your Sales, Competitive Advantage |
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Labor Day is traditionally the date marker for the start of Holiday preparation. It kicks off all the craziness that follows. But more importantly, it is time to combine creativity with organization.
TRIP #1 This first Trip I suggest you take is just a few feet away. Walk thru your warehouse or storage facility, gargage, wherever your Holiday Past is hiding. Amazing, isn’t it, how much dust can accumulate in just 8 months? Start by getting rid of it. Feather dusters work but stay away from water in the beginning. Notice anything? Do you have artificial floral product like pointsettia that look a tad dull, faded? Some silver angels that havn’t been used for a couple of years ’cause they are the wrong color? The time to refurbish is now, not in the heat of the seasonal installation crunch. Start by making a list of what needs to be done, colors needed, and so on. And, this is not for just Holiday product. Make a list of the decorative containers that need some help. A chip on the edge here, the out of date color there, the scratch or two, all can be repainted and RESOLD!
Now it is time for TRIP #2. Your friendly Arts and Crafts store. Michael’s is a national chain that carries the full line of DesignMaster spray colorants for artificials. Kept under lock and key, they can transform your tired floral products into the look of new. And, other sprays can mimic Brass, Bronze and other metallics. A real boon to getting your dollars off the shelf and into a clients lobby. One line that I’ve discovered may be found more often in hardware and DIY stores is mean’t to paint all kinds of household furniture, accent pieces and is also good for a lot of our decorative containers. Tricoat products has a line called Sophisticated Finishes. It paints on metallic and antique patinas on to all types of surfaces. Iron, Copper, Blackened Bronze, Rust, Patina Green and a host of other finishes can update those unusable containers. For stores that carry the smaller sizes of their product, call them at 510-614-3900 or on the web, www.tricoat.com.
OK. So you go to the Craft store and get the spray cans of silk foliage product. The trick is to apply without getting the color where it should not be. First, take it outside. This stuff is volatile and the fumes are heavy. Spray in a well ventilated area and/or wear a mask. Next, cover the areas not to be colored with plastic. I like to make a plastic "collar", like the ones the vet puts around your dog or cats neckso they can’t touch their heads. Think of a plastic "funnel". After removing as much dust as possible either with a feather duster or blowing away with a hairdryer, test an area for the right color, and then, spray away and then, let dry. Voila, bright, red poinsettias or other color florals. And, for other accent pieces, a new metallic finish can take those unusable silver angels and make them the gold you need.
Yep, two trips. One to the warehouse and one to the DIY or craft store. Great opportunities to make stuff you already have updated and beautiful. Happy Holidays.
